Our Beauty Philosophy

Where minimalism meets self-expression, and natural beauty takes center stage.

Discover Our Journey

How It All Began

Tess Glam was born from a simple observation: the beauty industry was becoming increasingly complex, with endless products and elaborate routines that left many women feeling overwhelmed rather than empowered.

Tessy, grew tired of the pressure to constantly layer products and create dramatic transformations. She noticed that her most satisfied clients were those whose makeup enhanced rather than masked their natural features.

In 2021, Theresa Emegwara started Tess Glam as a small blog sharing minimalist makeup techniques. What began as a passion project quickly grew into a movement, attracting like-minded individuals who believed in the power of simplicity.

Our Founder

Our Mission

To redefine beauty standards by proving that less is more. We believe makeup should be a tool for self-expression, not a mask to hide behind. Our approach celebrates individuality, enhances natural features, and simplifies routines so you can focus on what truly matters - feeling confident in your own skin.

Our Evolution

The Evolution

From those early blog posts, Tess Glam has grown into a trusted resource for women seeking a more mindful approach to beauty. We've expanded our team but stayed true to our core values of simplicity, authenticity, and education.

In 2020, we launched our YouTube channel, bringing minimalist makeup techniques to life through video tutorials. The following year saw the introduction of our product review series, where we rigorously test products to find those that truly deliver on their promises without unnecessary ingredients or steps.

Today, Tess Glam reaches millions of readers and viewers worldwide, all united by the belief that beauty should be effortless, enjoyable, and above all, authentic.

Meet The Founder / CEO

Tessy Eme

Tessy Eme

Founder & Creative Director

Our Core Values

Simplicity

We believe in stripping back to the essentials. Our techniques focus on enhancing rather than transforming, using minimal products for maximum impact.

Authenticity

We celebrate real beauty in all its forms. No filters, no unrealistic standards - just honest content that helps you feel confident in your own skin.

Education

We empower through knowledge. Our goal is to teach you techniques you can adapt to your unique features, not just follow trends blindly.

Sustainability

From mindful consumption to clean formulations, we advocate for beauty practices that are as kind to the planet as they are to your skin.

Inclusivity

Beauty has no single definition. Our content celebrates all ages, skin tones, and gender expressions.

Joy

Makeup should be fun, not stressful. We keep our approach lighthearted and enjoyable because beauty rituals should uplift your spirit.

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